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大浪商务英语培训_商务谈判技巧培训_商务英语学习概述培训班是

大浪商务英语培训_商务谈判技巧培训_商务英语学习概述培训班是

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商务英语函电-回味网

印张13

字数303千字

页数198页

版次第1版第1次

初版时间2013年1月

本印次2013年1月

首印数--册

定价

为培养本科高专教师的职业素质和技能,本书按照实用性、可操作性特点,结合外经贸业务的特性,选材力求实用、新颖。全书分为6个项目,共14个单元。项目一推荐商务英语函电的几乎写作特点及如何实现销售关系;项目二推荐价格谈判,包括询盘、报盘、还盘和受盘;项目三推荐协议签署;项目四介绍付款方法;项目五介绍合同履行;项目六介绍后续监管,包括诉讼与赔偿,以及应对商事纠纷。每个单元后面都附有适当的训练题和综合实训题,以帮助孩子确立所学内容。本书最终还配有总复习题,以便读者在完成本书学习后进行自我评估。

本书提供电子教案、教学提纲、习题集及参考答案、模拟试卷等配套资料,索取方式参见“配套资料索取证明”,本书以及配套的精品教材网站,供读者学习时参考。

本书适合高校高专商务英语专业、国际商贸专业、国际商务专业、涉外会计专业等同学使用,也可供从事国际商事工作的人员参考使用。

ProjectⅠBusinessDevelopment1

Unit1IntroductiontoEnglishBusinessLetterWriting2

KnowledgeObjective2

SkillObjective2

WarmUp2

BusinessSituationalDesign3

SpecimenLetters3

Notes5

TradeTermsandTypicalSentences10

PracticeTraining10

SkillTraining11

Unit2EstablishingBusinessRelations12

KnowledgeObjective12

SkillObjective12

WarmUp12

BusinessSituationalDesign13

SpecimenLetters13

Notes14

TradeTermsandTypicalSentences17

PracticeTraining18

SkillTraining20

SummaryofProject21

ProjectⅡPriceNegotiation25

Unit3Enquiry26

KnowledgeObjective26

SkillObjective26

WarmUp26

BusinessSituationalDesign26

AvailablethefollowingIntegrativeDVDGPS27

SpecimenLetters27

Notes28

TradeTermsandTypicalSentences29

PracticeTraining31

SkillTraining33

Unit4Offer34

KnowledgeObjective34

SkillObjective34

WarmUp34

BusinessSituationalDesign34

SpecimenLetters35

Notes37

TradeTermsandTypicalSentences38

PracticeTraining40

SkillTraining42

Unit5Counter-offer44

KnowledgeObjective44

SkillObjective44

WarmUp44

BusinessSituationalDesign44

SpecimenLetters45

Notes46

TradeTermsandTypicalSentences48

PracticeTraining49

SkillTraining51

Unit6AcceptanceofOrders53

KnowledgeObjective53

SkillObjective53

WarmUp53

BusinessSituationalDesign53

SpecimenLetters54

Notes55

TradeTermsandTypicalSentences56

PracticeTraining58

SkillTraining60

SummaryofProject61

ProjectⅢSigningContract69

Unit7SalesConfirmation70

KnowledgeObjective70

SkillObjective70

WarmUp70

BusinessSituationalDesign70

SpecimenLetters71

Notes74

TradeTermsandTypicalSentences75

PracticeTraining77

SkillTraining79

SummaryofProject80

ProjectⅣPayment81

Unit8TermsofPayment82

KnowledgeObjective82

SkillObjective82

WarmUp82

BusinessSituationalDesign82

SpecimenLetters83

Notes84

TradeTermsandTypicalSentences86

PracticeTraining87

SkillTraining89

Unit9LetterofCredit90

KnowledgeObjective90

SkillObjective90

WarmUp90

BusinessSituationalDesign91

SpecimenLetters91

Notes92

TradeTermsandTypicalSentences94

PracticeTraining96

SkillTraining98

SummaryofProject99

ProjectⅤFulfillmentofContract103

Unit10Packing104

KnowledgeObjective104

SkillObjective104

Warmup104

BusinessSituationalDesign106

SpecimenLetters106

Notes108

TradeTermsandTypicalSentences110

PracticeTraining112

SkillTraining114

Unit11Shipment116

KnowledgeObjective116

SkillObjective116

WarmUp116

BusinessSituationalDesign117

SpecimenLetters118

Notes119

TradeTermsandTypicalSentences121

PracticeTraining122

SkillTraining124

Unit12Insurance125

KnowledgeObjective125

SkillObjective125

WarmUp125

BusinessSituationalDesign126

SpecimenLetters126

Notes129

TradeTermsandTypicalSentences130

PracticeTraining131

SkillTraining133

SummaryofProject133

ProjectⅥFollowupManagement139

Unit13ComplaintsandClaims140

KnowledgeObjective140

SkillObjective140

WarmUp140

BusinessSituationalDesign141

SpecimenLetters141

Notes143

TradeTermsandTypicalSentences145

PracticeTraining146

SkillTraining148

Unit14SettlementofDispute149

KnowledgeObjective149

SkillObjective149

Warmup149

BusinessSituationalDesign149

SpecimenLetter150

Notes151

TradeTermsandTypicalSentences154

PracticeTraining156

SkillTraining158

SummaryofProject158

REVISION160

参考答案167

主要参考文献194

配套资料索取说明195

书名:商务英语函电

作者:房玉靖

出版社:清华北大出版社

出版时间:2009年11月

ISBN:9787302210412

开本:16开

定价:29.00元

《商务英语函电》遵循实用性和可操作性的要素,结合外经贸工作的市场变化和专业英语学习的还要,在考究上体现前瞻性,着眼于市场新模式、新方式、新词汇的导入,在编写内容上体现软件性、科学性和广泛性,兼顾不同程度的受众精心设计各组件英语培训班,涵盖国际贸易实际操作中各个环节的信函写作,力求课堂内容与外经贸领域的职业素质提出相一致,与职业标准相衔接。

全书采用组件教学英语培训班,包含16个组件,首先详细介绍外贸信函和电子信件的几乎要素、格式和写作方法,然后针对外经贸进进口流程的大致环节逐一展现知识点和相关案例与实训。《商务英语函电》适用于高校高专商务英语、国际商贸、国际商务等专业学生选用,也可供从事外经贸和国际商务工作的人员参考使用。

作者:孙志祥主编

ISBN:10位[7810909274]13位[9787810909273]

出版社:苏州大学出版社

出版日期:2007-8-1

定价:28.00元

本书共由12个单元和附录组成,每单元均由相关知识与写作手册、示范阅读、常用词汇和表达及其交际园地等个别组成。相关常识和写作指南部分合理介绍了与主题相关的专业常识,详细讲解了写作方法和技巧。示范阅读部分大致选择了带有代表性的范本供读者阅读与欣赏,在通读中感受与掌握写作方法和技巧。常用词汇和表达部分大致是常用的专业名词和表达方法,供读者查询与记忆。交际园地部分包括翻译、完形填空和实例解析。其中,英汉互译练习以此在翻译的此外熟记一些常用词组,汉英互译练习旨在盘活一些常用词汇和语法;完形填空部分便于巩固常用词组结构,增强商务英语语感;案例剖析部分重在利用准确商务情形分析磨练在商务语境下运用英语解决实际现象的效率。此外,附录部分大致供教学扩展之用。

Unit1IntroductiontoBusinessCommunication

1.1PrinciplesforBusinessWriting

1.2BusinessLetterStyleandFormat

1.3SampleLetters

1.4UsefulTermsandExpressions

1.5CommunicationLaboratory

Unit2EstablishingBusinessRelations

2.1Introduction

2.2CreditEnquiries

2.3InformationtoBeContained

2.4SampleLetters

2.5UsefulTermsandExpressions

2.6CommunicationLaboratory

Unit3EnquiriesandReplies

3.1GeneralIntroductiontoEnquiriesandReplies

3.2BasicPrinciplesforSendingEnquiriesandReplies

3.3StructuresofEnquiriesandReplies

3.4SampleLetters

3.5UsefulTermsandExpressions

3.6CommunicationLaboratory

Unit4Quotations,OffersandCounteroffers

4.1GeneralIntroductiontoQuotations,OffersandCounteroffers

4.2DifferencebetweenQuotationsandOffers

4.3GuidelinesforOffers

4.4GuidelinesforCounteroffers

4.5SampleLetters

4.6UsefulTermsandExpressions

4.7CommunicationLaboratory

Unit5OrdersandTheirExecution

5.1GeneralIntroductiontoOrders

5.2BasicContentsofOrders

5.3RepliestoOrders

5.4SampleLetters

5.5UsefulTermsandExpressions

5.6CommunicationLaboratory

Unit6Payment

6.1PaymentMethodsforIntemationalTrade

6.2ExamplesofTermsofPaymentinContracts

6.3LetterofCredit

6.4SampleLetters

6.5UsefulTermsandExpressions

6.6CommunicationLaboratory

Unit7Packing

7.1GeneralIntroductiontoPacking

7.2PackingContainersUsedinInternationalTrade

7.3Marks

7.4ExamplesofTermsofPackinginContracts

7.5PackingList

7.6LettersonPacking

7.7SampleLetters

7.8UsefulTermsandExpressions

7.9CommunicationLaboratory

Unit8Shipment

8.1TrampandLiner

8.2TransportDocuments

8.3ShippingAdvice

8.4TermsofShipmentinContracts

8.5SampleLetters

8.6UsefulTermsandExpressions

8.7CommunicationLaboratory

Unit9Insurance

9.1Introduction

9.2WritingGuide

9.3SampleLetters

9.4UsefulTermsandExpressions

9.5CommunicationLaboratory

Unit10Complaints,ClaimsandAdjustments

10.1GeneralIntroductiontoComplaints,ClaimsandAdjustments

10.2PrinciplesforMakingComplaints,ClaimsandAdjustments

10.3StructuresofComplaints,ClaimsandAdjustments

10.4SampleLetters

10.5UsefulTermsandExpressions

10.6CommunicationLaboratory

Unit11Contracts

11.1DraftingContracts

11.2SampleContracts

11.3UsefulTermsandExpressions

11.4CommunicationLaboratory

Unit12DocumentationinInternationalTrade

12.1Introduction

12.2CommercialDocuments

12.3TransportationDocuments

12.4FinanceDocuments

12.5OtherDocuments

12.6UsefulTermsandExpressions

Appendix1ForeignTradeLawofthePeople'sRepublicofChina

Appendix2UniformCustomsandPracticeforDocumentaryCredits,UCP600

Appendix3UNConventionofContractsfortheInternationalSaleofGoods

References

书名:商务英语函电(高职类)[1]

作者:王维平

出版社:机械工业出版社

出版时间:2013-02-26

978-7-111-41047-8

开本:16开

价:18.00元

本书配有电子课件

Chapter1LayoutofaBusinessLetter

Chapter2EstablishingofBusinessRelations

Chapter3Enquiry,OfferandCounter-offer

Chapter4SendingofProformaInvoice

Chapter5ModesofModernCommunication

Chapter6SalesPromotion

Chapter7TermsofPayment

Chapter8Packing

Chapter9Insurance

Chapter10Shipment

Chapter11Complaints&Claims

参考注释及答案附录

后记AFrequentlyUsedCodesforCountryandArea

附录BCommonlyUsedTelexAbbreviations

参考文献

本书是普通高等教育“十一五”国家级规划教材,是省级精品课堂“外贸英语函电”的配套课本,是按照高等职业教育“强化

技能,贴近岗位”的特征和规定,在第1版基础上修订而成的。本书内容包括商务书信基础知识还有完善销售关系、商

务谈判、订立协议、付款形式、包装、保险、装运、投诉和损失等外贸销售步骤。每章涉及一个外贸产业,遵循了“

应用性特点”,突出了外贸信函技能的练习。每章以及学习目标、背景常识、案例剖析(常用词组和典型句式、样信)

、小常识、补充阅读、常犯正确、生词表、行业术语、信函注释及练习等10个个别。

本书可成为高等职业学校商务英语、国际经贸等相关专业的课程,也可成为在职员工的培训教材,还可成为成人高

校教师的自学教材。

书名:商务英语函电

ISBN:780181276

作者:胡鉴明编

出版社:美国对外经济贸易大学出版社

定价:48

页数:477

出版日期:2004-8-1

版次:1

开本:16开

本书特色如下:(1)它能原理联系实际,比如在付款理由、商品包装和信用证的运用等章节,都有简略扼要的理论探讨,让读者对有关史实和方法既知其然,亦能知其然而然。(2)在商务传真(Fax)与电子邮件(E—mail)写作方面,既具体推荐这样最古典化的电子通信手段的运用常识,又具体地阐述他们的特征和特有的写作规格,尤其是对电子邮件的文稿组织,作了深入透彻的剖析。与课本配套的训练题是使用较多国际商务活动最新的资料和方法编写而成,以帮助学习者学会把握这门最古典化的通讯方法,使本书赋予更强的时代感。(3)它还特辟了一章(第19章),对主要的外贸单证如商业票据、金融单证、官方单证以及其它有关单证如“船长收据”“不列入黑名单证明”等等,作类比、回应式的表明大浪商务英语培训,以弱化读者对外贸单据、金融单证的解释。以上全部很多方法由于本书不仅成为教材之后,具有更强的实际运用价值和参考价值,是一本便利的销售工具书。开本16开字数568千字页数477页

PARTONE

ChapterOneIntroduction

ChapterTwoTheLayoutofBusinessLetters

Section1Introduction

Section2LanguageStyle

Section3FormatofBusinessLetters

Section4LayoutoftheCommonBlockedLinesforBusinessLetters

Section5AddressingEnvelopes

ChapterThreeEstablishmentofBusinessRelationsandCredit

StatusEnquiries

Section1EstablishmentofBusinessRelations

Section2CreditStatusEnquiries

Section3UsefulExpressions

ChapterFourEnquiryandOffer

Section1Enquiry

Section2GuidelinesforWritingEnquiries

Section3ReplytoEnquiries:Offer

Section4ImportantNotesonanOffer

Section5Guidelinesforreplyingtoenquiries

Section6SpecimenLetters

Section7UsefulExpressions

ChapterfiveResponsetoOffers

Section1DeclininganOffer

Section2GuidelinesforDeclininganOffer

Section3ConditionalAcceptance:Counter-offer

Section4GuidelinesforWritingCounter-offerLetters

Section5EntireAcceptance

Section6GuidelinesforWritingAcceptanceLetters

Section7SpecimenLetters

Section8UsefulExpressions

ChapterSixOrderPlacing&RepliestoOrders

Section1Introduction

Section2HowtoPlaceanOrder

Section3ConfirmationofanOrder

Section4UsefulExpressions

ChapterSevenInternationalBusinessContract

Section1ABriefIntroductiontoInternationalBusinessContract

Section2TheContractHeading

Section3TheRecitals

Section4TheMainBodyofaContract

Section5TheValidationofaContract

Section6SpecimensofContract

Section7UsefulExpressions

ChapterEightTermsofPayment

Section1PaymentInstruments

Section2MethodofPayment

Section3SpecimenLetters

Section4UsefulExpressions

ChapterNineLetterofCredit

Section1Introduction

Section2PartiesinaLetterofCredit

Section3ContentsofaLetterofCredit

Section4CategoriesofLettersofCredit

Section5BasicDocumentaryProcedureofL/C

Section6CharacteristicsofSettlementbyL/C

Section7PaymentTermsintheContract

Section8SpecimensofL/C

Section9SpecimenLettersConcerningL/C

Section10UsefulExpressions

ChapterTenShipmentandOceanBillofLading(B/L)

Section1OceanTransport

Section2TermsofShipmentintheContractandtheCoveringL/C

Section3TypesofOceanBillsofLading

Section4ContentsofOceanB/LandItsMaking

Section5SpecimenLetters

Section6UsefulExpressions

ChapterElevenPacking

Section1TheImportanceofPackinginForeignTrade

Section2PackingTermsinForeignTrade

Section3DifferentKindsofTransportationPackingandTheirPackagingContainers

Section4PackingMarks

Section5PackingList&WeightList

Section6SpecimenLetters

Section7UsefulExpressions

ChapterTwelveInsurance

Section1InsuranceinForeignTrade

Section2MarineInsurance

Section3TypesofCoverage

Section4EffectingInsurance

Section5SpecimenLetters

Section6UsefulExpressions

ChapterThirteenComplaints,DisputesandClaims

Section1DefinitionofComplaints,DisputesandClaims

Section2DifferentTypesofComplaints,DisputesandClaims

Section3SpecimenLetters

Section4UsefulExpressions

ChapterFourteenAgency

Section1Introduction

Section2RelationsBetweenPrincipalandAgent

Section3WhattoBeCoveredinAgencyAgreement

Section4SpecimenLetters

Section5UsefulExpressions

ChapterFifteenQualityTerms

Section1Introduction

Section2MeanstoExpressQuality

Section3TermsofQuality

Section4QualityGuarantee

Section5SpecimenLetters

Section6UsefulExpressions

ChapterSixteenQuantityTerms

Section1TheImportanceofQuantityClause

Section2UnitsofMeasuresandWeights

Section3TheCalculationoftheWeightofGoods

Section4TheApplicationofQuantityTerms

Section5SpecimenLetters

Section6UsefulExpressions

ChapterSeventeenCommodityCategorizationandPriceTerms

Section1CategorizationofTradingCommodities

Section2SurveyonInternationalTradePractice

Section3PriceTermsCommonlyUsedinInternationalTrade

Section4SpecimenLetters

Section5UsefulExpressions

ChapterEighteenBusinessFaxandE-mailWriting

Section1Introduction

Section2Fax

Section3E-mail

Section4UsefulExpressions

ChapterNineteenDocumentationinInternationalTrade

SectionIIntroduction

Section2KindsofInternationalTradingDocuments

Section3IssuesConcerningDocuments

Section4Specimens

Section5UsefulExpressions

PARTTWO

Exercises

KeytoExercises

Reference

书名:商务英语函电

原价:28.50元

作者:王俊

出版社:对外经济贸易大学出版社

出版日期:2011年8月1日

ISBN:9787566301154

页码:220

全书围绕商务实践的大致步骤分为四个部份,内容以及书信结构、业务洽谈、合同履行、和贸易方式。每个个别各自成章,又相互联系,涵盖面广,层次了解大浪商务英语培训,逻辑性强,在材料的组织上,力争选取反应实践中一些最新特点和方法的材料,增加有益于学习者也是和技能练习题的比例;在内容安排上,尽或许理论联系时间,做到正确精炼,深入浅出,突出实用性和可操作性,以确立完善所述理论,引导学习者进行练习,让人们熟练把握各章节的重点与难点。每课都附有单词、短语注释,相关句子和外贸业务中常用的专业术语,有注重学习者灵活应用。练习内容充实,形式新颖,通过长期锻炼,提高学习者对商务英语函电的认识程度和实际操作效率,为以后错误、流畅、高品质地进行对外商务沟通打下基础,因篇幅有限,每封书信我们仅选择正文部分对于教学内容,其他个别未一一给出,特此说明。

PARTONELAYOUTOFBUSINESSLETTERS/1

PARTTWOBUSINESSNEGOTIATION/15

Chapter1EstablishmentofBusinessRelations/15

Lesson1ALetterfromanExporter/16

Lesson2ALetterfromanImporter/20

Lesson3SalesPromotion/24

Lesson4AnInvitationLetter/26

Chapter2Enquiries,OffersandCounter-offers/32

Lesson5(A)AGeneralInquiry/34

(B)AReply/34

Lesson6ASpecificInquiry/38

Lesson7AReplytoanInquiry/42

Lesson8MakinganOffer/46

Lesson9AReplytoanInquiryaboutInsurance/50

Lesson10ACounter-offeronPrice/55

Lesson11AcceptanceofaCounter-offer/60

Lesson12DecliningRequestforPriceReduction/63

Lesson13AskingforPaymentbyT/T/66

Lesson14DecliningD/APayment/70

Lesson15ACounter-offeronPacking/73

Chapter3ConclusionofBusiness/82

Lesson16AnAcceptanceLetter/83

Lesson17PlacinganOrder/87

Lesson18AReplytoanOrder/90

Lesson19SendingaSalesContract/93

Lesson20CounterSignature/97

PARTTHREEEXECUTIONOFCONTRACT/105

Chapter4Payment/105

Lesson21UrgingPayment/106

Lesson22(A)UrginganL/C/109

(B)AdvisingEstablishmentofL/C/110

Lesson23ASampleofL/C/115

Lesson24AskingforL/CAmendment/120

Lesson25AskingforL/CExtension/125

Chapter5Shipment/130

Lesson26UrgingShipment/131

Lesson27AskingforPartialShipment/135

Lesson28AlterationinShippingArrangement/137

Lesson29SendingShippingAdvice/141

Chapter6Insurance/148

Lesson30CoveringInsurancefortheBuyer/149

Lesson31ApplyingforInsurance/152

Chapter7CommodityInspectionandCustomsDeclaration/157

Lesson32InspectionofImportedFood/158

Lesson33CustomsDeclaration/161

Chapter8ComplaintsandClaims/170

Lesson34ComplaintaboutWrongDelivery/171

Lesson35SettlementofaComplaint/174

Lesson36ClaimforDamagedGoods/177

Lesson37ClaimforInferiorQuality/181

Lesson38DecliningaClaim/184

PARTFOUROTHERTRADEFORMS/191

Chapter9OtherTradeForms/191

Lesson39(A)AskingforSoleAgency/192

(B)AReply/193

Lesson40CompensationTrade/196

Lesson41ProcessingTrade/199

Lesson42JointVenture/201

Lesson43InvitationtoBid/206

Appendices/213

词条图册

参考资料

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